Follow Us
Dog Biscuit Business Marketing Ideas
Use dog biscuits to get your dog biscuit business off the ground.
Or promote your pet services or a pet service business with homemade dog biscuits.
Dog Biscuit Business - Who Are You Targeting
Think about it. Who are you really targeting with your pet service business? The pet?
The
pet does not care if you are in business. If you are offering treats,
the pet will be your best friend...until someone else offers a treat!
What you are doing is trying to engage the pet owner emotionally so
that he or she will realize that what you are offering can solve a
problem for him/her. The pet does not think there is a problem.
The
key is the "emotional connection". People will do business with other
people whom they like, respect, trust, have been referred to, who make
them feel good, etc.
You also want to be remembered. Dog treats
are still a novelty to many people. Believe it or not, there are many
who have never heard of a birthday cake for a dog. They laugh about it
when shown. But then they want one for their pet! You
will stand out from the crowd if you can show them things they never
knew existed.
Use your homemade dog
treats to make that emotional
connection.
For example, bring
homemade dog treats instead of a bottle of wine to a party, especially
if the host has a dog. Not only will the host appreciate that you
thought of the pet, but the other guests will want to know more about
the treats. Be sure to use human grade ingredients and then eat one in
front of the guests, while offering them some treats as well.
Do the words
"homemade chocolate chip cookies" create an image for you? You can smell them and taste them.
You know that a homemade chocolate cookie is going to beat out a
store-bought chocolate chip cookie that has been mass-produced on any
given day. "Homemade" suggests time and effort and care and love.
Same
goes for a homemade dog treat. You will probably be the only one who
ever remembered the dog. A real dog lover will be eternally grateful.
Bake a dog cake in the shape of a bone and bring that to the
party. It will become the topic of conversation. Bake a flavored one,
like the sweet potato cake that we feature on this site. Let the guests
taste it so they can see that it isn't made out of a can of dog food.
Now you and your cake become memorable - chances are no one else ever
served a piece of dog cake. Hint: Bring a bottle of champagne to serve
with it.
You don't have to be a professional baker or
cake decorator. Make up cute dog treats like paw print biscuits. "Paint"
the toes with dog treat icing in different colors. Let them dry. Place
one in a plastic bag with your dog biscuit business card, a coupon for 10% off for
new customers, or anything you like that will have your contact
information. Tie the bag with a dog-themed ribbon, or a ribbon matching
your business colors. You now have a marketing piece.
You can be sure someone is going to enjoy that dog biscuit. It may even be passed on to a friend due to its cuteness!
Use
these ideas not only to market a dog biscuit business but for other pet related businesses as well.
Read "Marketing Dog Treats" to find profiles of small businesses. Read how they got started and
what they do to gain customers.
Sign up for our free newsletter: Dog Treat Icing and get a bonus report: Newly Updated for 2017! The Top 22 Dog Treat Flavors Dogs Are Barking For
We recommend:
Save time and energy figuring out ingredients! All natural cake mix for dogs is ready to go!
Get started in this lucrative business today! Learn about what you need to succeed from the CEO of K9Cakery who built an award-winning business from scratch, Simply click the image above or this link!
Find all your dog bakery supplies at K9Cakery.com.